Welcome to inADmissible, a podcast about bad ads and how to fix them! In our inaugural episode, we talk about Lexus Canada’s misguided dramatic venture: “Elevated.”
We go over the multiple ways this ad completely fails to sell us a Lexus including the strange multi-timeline narrative, the inexcusable and baffling lack of actual surfing, and the absence of featured features.
Like in all inADmissible episodes, we build this ad back up from nothing, crafting it into something that might actually succeed in selling the product it was intended to sell. Unfortunately, this leads us down some dark paths such as a sinister murder plot and a hail Mary toss at the back of a Suicide Prevention playbook..